Vrbo (Expedia Group)

Vrbo, the 1995-vintage pioneer now inside Expedia Group, remains the second pillar of US vacation rental demand with a distinct guest profile: families and groups booking whole homes, often for longer stays and in destination leisure markets. It skews away from urban apartments, no shared spaces are allowed, which makes it disproportionately valuable for cabin, beach, and mountain inventory. Distribution through Expedia's broader network extends reach further. Hosts consistently report Vrbo guests book earlier and stay longer than Airbnb's, making it essential diversification for exactly the destination markets Ideal Location focuses on.