Trivago

Trivago is the hotel metasearch veteran, publicly listed and majority-owned by Expedia Group, that has progressively folded vacation rentals into its comparison results. Its brand-heavy model drives travelers to compare prices across booking sites, then sells that referral click. Rental inventory reaches Trivago through the OTAs and connectivity partners rather than direct host listings, so for operators it functions as amplification of existing channel distribution, particularly toward European travelers who treat Trivago as a starting point. Its rentals push also signals how thoroughly the hotel-rental boundary has dissolved in travel search.